What is The Diary?

The Diary is a gallery of everything ranging from fashion niches to architectural work that directly inspires the design process of every Serna Bag on our catalog, including The Reserve. This will be a more intimate look at all of our processes. Every month, the gallery will be updated. My goal with The Serna Diary is to gather creative inspiration and use it to show whoever reads this, the process of our products even from the earliest stage of creating — inspiration and imagination. Here you will also see our favorites, best sellers, and more.

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