ABOUT


MEET THE FOUNDER

My name is Joshua Serna. Here at SERNA, I am the designer and leather-smith. Every item we ship, I’ve built. It’s my passion and a great pleasure to enhance lives by delivering timeless leather goods that embody a luxury heritage for people all over the world.

STORY

Handmade in North Carolina

 Serna Bespoke was founded in Concord, NC November of 2020 by Joshua Serna. Joshua took interest in leather even before it was a passionate hobby. In December of 2019 Joshua’s wife (girlfriend at the time), Alexa, got him his first starter kit of tools to start creating with leather. It wasn’t until losing his job due to Covid-19 in 2020, he put those tools to work.

“When I look at my current catalog, it amazes me how far our product has come from that little starter kit of tools that Alexa got me, and the little wallets that I started out with. I knew I wanted to further pursue my hobby because of my long-time passion for fashion. I desired very deeply for years to somehow contribute to the fashion industry. I finally found my way through the elegance of leather and the beautiful things that I was able to craft with it. So I put together a vision and a plan for myself and my business and I launched Serna Bespoke.”

- Joshua Serna

WARRANTY & RESTITCHING POLICY

We understand that you spent your hard earned money to support Serna Bespoke and to have a great product that you can rely on. That is why each leather product sold will include a limited lifetime warranty. If you have any quality issue with your product, it will be 100% covered under our warranty. This includes RESTITCHING. Our warranty does not cover, however, misuse of the product. Our products are crafted to last in the way they were intended to be used. The full grain leather we use is an ultra durable material, but it is also a material that should be treated delicately to ensure long lasting beauty, and overall integrity of the product. If you have any questions regarding warranty, please contact us.

RETURNS

We do not currently accept returns or exchanges of any kind due to the made-to-order nature of our production.

CUSTOMIZATION

Customizations and custom pieces are always a possibility. Reach out and we’ll see what we can do.


 MISSION STATEMENT

TO DELIVER DESIRABLE & TIMELESS LUXURY PIECES THAT ARE TRULY VALUABLE.


ABOUT OUR LEATHER

Every leather product we sell is made from Full Grain Leather. Either a cowhide or a buffalo hide. What is Full Grain Leather? To say it simply, it’s the best. Full Grain leather is the strongest (and most beautiful) cut of leather from the animal that you can get, right below the hair, showing all the natural character of the animal and all the marks that the animal carried with it during its life. We feel so strongly about the strength and integrity of our leather that we offer a lifetime warranty on our leather products.


Construction

Cutting

I start the construction of every bag by cutting out the body and sides by hand and punching out each stitch hole, one by one.

Assembly

Setting Rivets

I begin assembling the bag by setting each rivet by hand. Our rivets and buckles are solid brass. After setting the rivets, I form the bag by making hard folds where the bag will need to take its shape. This allows for the bag to have the structure of a briefcase.

Finishing

Stitching

The final step of assembly is stitching. I hand stitch each bag, without a sewing machine. I stitch with 2 needles in my hands using a waxed cord. After stitching is finished, each bag moves into our quality control stage. Once we are sure that everything is perfect, after several days of production, your bag is done.