ABOUT

MEET THE FOUNDER
My name is Joshua Serna. Here at SERNA, I am the designer and leather-smith. Every item we ship, I’ve built. It’s my passion and a great pleasure to enhance lives by delivering timeless leather goods that embody a luxury heritage for people all over the world.
STORY
Handmade in North Carolina
Serna Bespoke was founded in Concord, NC November of 2020 by Joshua Serna. Joshua took interest in leather even before it was a passionate hobby. In December of 2019 Joshua’s wife (girlfriend at the time), Alexa, got him his first starter kit of tools to start creating with leather. It wasn’t until losing his job due to Covid-19 in 2020, he put those tools to work.
“When I look at my current catalog, it amazes me how far our product has come from that little starter kit of tools that Alexa got me, and the little wallets that I started out with. I knew I wanted to further pursue my hobby because of my long-time passion for fashion. I desired very deeply for years to somehow contribute to the fashion industry. I finally found my way through the elegance of leather and the beautiful things that I was able to craft with it. So I put together a vision and a plan for myself and my business and I launched Serna Bespoke.”
- Joshua Serna
WARRANTY & RESTITCHING POLICY
We understand that you spent your hard earned money to support Serna Bespoke and to have a great product that you can rely on. That is why each leather product sold will include a limited lifetime warranty. If you have any quality issue with your product, it will be 100% covered under our warranty. This includes RESTITCHING. Our warranty does not cover, however, misuse of the product. Our products are crafted to last in the way they were intended to be used. The full grain leather we use is an ultra durable material, but it is also a material that should be treated delicately to ensure long lasting beauty, and overall integrity of the product. If you have any questions regarding warranty, please contact us.
RETURNS
CUSTOMIZATION
Customizations and custom pieces are always a possibility. Reach out and we’ll see what we can do.
MISSION STATEMENT
ABOUT OUR LEATHER
SERNA
The Linda Tote
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Construction
Cutting
I start the construction of every bag by cutting out the body and sides by hand and punching out each stitch hole, one by one.
Assembly
Setting Rivets
I begin assembling the bag by setting each rivet by hand. Our rivets and buckles are solid brass. After setting the rivets, I form the bag by making hard folds where the bag will need to take its shape. This allows for the bag to have the structure of a briefcase.
Finishing
Stitching
The final step of assembly is stitching. I hand stitch each bag, without a sewing machine. I stitch with 2 needles in my hands using a waxed cord. After stitching is finished, each bag moves into our quality control stage. Once we are sure that everything is perfect, after several days of production, your bag is done.